Online PPC Training in Hyderabad

Search Engine Marketing (SEM) is a paid marketing method for generating traffic to a website.  Paid advertising is an essential Digital Marketing strategy, every company uses this strategy for better branding and lead generation. This is often called as PPC as the advertiser pays the cost of advertising per click. 

In Google Ads, we have the choice to the target audience as per geography, language, website, time and devices according to the strategy of the advertiser. With our training, you can able to implement a PPC campaign, Search Network campaign, display campaign, shopping, re-marketing, dynamic search ads, App campaign, mobile and video marketing campaigns.

About Google Ads Program

Google Ads will help you advertise on a search engine and display network (websites in Google network). In this Online PPC training in Hyderabad, you will learn how to analyze business goals, how to structure the account, campaign, ad group, creating ads, target search engines, and display network, keyword research, and bidding optimizing the campaign for maximum ROI, tracking the conversions, and reporting. Measuring Mobile Ad Performance and Conversions Report Editor

• What is Paid advertising
• Benefits of Paid advertising
• Business objectives in paid ads
• Branding Campaign
• Direct marketing campaign
• Paid advertising channels
• Paid Bidding Strategies
• Premium Ad Networks

• What is Ad Group?
• How to set up Ad Groups
• Keyword Research
• Keyword Match Types
• Broad Match
• Broad Match Modifier
• Phrase Match
• Exact Match
• Negative Match
• Keyword Planner Tool
• Creating a Plan with Estimations
• Adding Keywords to Ad Groups

• Site-links Extension
• Callout Extension
• Structured Snippet
• Call Extension
• Message Extension
• Location  Extension
• Affiliate Location Extension
• Price & Promotion Extension
• App Extension
• Automated Extensions

• What is Display Ads
• Objectives of Display Campaign
• Bidding Strategies
• Budget Settings
• Audience Targeting Methods
• Demographic Targeting
• Content-based Targeting
• Automated Targeting
• Types of Ad Formats
• Creating Custom Ads
• Conversion Tracking
• Gmail Ads
• Creating a Gmail Ads Campaign

• What are Shopping ads
• Shopping Campaign Setup
• Google Merchant Centre
• Datafeed Setup
• Types of Datafeed
• Datafeed Properties
• Adgroups and Product groups
• Bidding strategies
• Reporting and Analysis