Mobile-First Marketing – Need of the Hour

Will you believe that the worldwide smartphone subscription numbers surpass six billion today? The reality is that it will grow to several hundred billion in the forthcoming years. China, India and the United States are the key players in smartphone usage. With this amplification, we can relate to users relying on their mobile phones for almost all their needs.

So, what is in it for Marketers?

As we all know that there is no limit on the time that the population spends online with their mobile phones, it leaves a great opportunity for marketers to plunge into the market by engaging customers wherever they are, through their phones. Corporates should understand
that all their communications on the internet can be viewed from any device and more likely from a smartphone. A shift in digital marketing by focusing on mobile experience is the need of the hour. It will give a chance to interact with the customers frequently and stimulate their purchase decisions. It is not enough to just mention that cellphone is everything for people. The focus should be in strategizing the mobile phone screen time to business.

Mobile-First marketing is an approach in digital marketing where a business considers mobile platforms first when looking to design, develop and optimize web content. Mobile marketing campaigns can create huge success. It is to learn the trick of the trade and keep growing. Here are a few tips for mobile-first marketing:

Customer-centric approach: Any search carried out by customers in cellphones or tablets should take them through a delightful journey rather than just scrolling down. The small screen version should be informative at the same time not overloaded. Straight-to-the-point style to be followed as it will attract the customers in a short span.

Similar experience in smartphones as in a computer or laptop: Many of the website services that are available on the laptop, or a computer is restricted on the phones. No full access to the information is available or the images are not properly loaded. This makes customer engagement less effective. The search bar and menu should be easily reachable, and the user should be allowed to navigate in their own pace. Social Media is the buzz: Already most of the marketers have turned their focus to the social media apps like Facebook, Instagram, YouTube, Twitter and others. The research for product information is what many individuals use their social media for. It is an easy on-the-go process. The presence in social media helps position the brand and also to keep trending with the evolving social media platforms.

Video and Image Content: Content is crucial for any online existence. Mobile-First marketing emphasizes the strategy of creating unique, appealing content for smartphones with the use of visuals. Videos and Images increase the attention of the user and make it comfortable to watch than reading. QR codes can be placed on the ads or images. It comes in handy where customers can scan to reach the website, or they can print the code to avail discounts. It increases the digital touchpoints and enables benefits for the business.

The above-mentioned tactics are just starters. The success of Mobile-First marketing depends on how organizations approach it. Begin your customer mobile journey with Startup Icons. Innovation and creativity are our expertise. Our professional team can help you create the finest engaging smartphone marketing approach and deal with all your digital needs. We value your goals and provide personalized assistance. Our consistency in communication, utilizing the latest trends and our perseverance has borne the fruit of extraordinary clients in the global arena. If you have not kicked off with the mobile trend, the time is now. The future is yours to explore!

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