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How to Market Your Blog through digital marketing

Are you trying to increase the traffic on your website? Are you trying to market your blog through digital marketing? With the right understanding of what your readers want, and what search engines favour, you’ll be raking in views like it’s nothing. Keep reading to understand how you can get on the good side of Google and your readers!

Make Your Website Fast And Simple

Google even takes into account page speed when ranking search results. So run your website through a speed test and make it as fast as possible. 

Also, having a clean, no-nonsense layout on your website to appeal to those who visit your website. A cluttered, ad-ridden page will turn off some who are looking for the solutions you provide. 

Create Good Content

Make sure the blogs you post are original, engaging, and straightforward. No one likes reading regurgitated content! 

Also, it would help if you cut out all the “fluff” that you added to meet the word limit. Keep it as cut-and-dry as possible.  We suggest linking up with Startup Icons for solutions that put an end to mindless content. 

Engage Your Audience

For a more engaging blog, use a conversational tone and keep your paragraphs as short as possible (like this one!)

You can also:

  • Use lists to draw the eye over some quick pointers
  • Highlight necessary points for scanners looking for specific information
  • Structure your content with subheadings 

Optimize for search engines

SEO is perhaps the most crucial part of digital marketing. If you don’t use keywords already, you need to start! And if you do, you need to find better keywords to help you rank higher.

Optimize your:

  • Meta title and description: Use the essential keywords but don’t overdo it
  • Post titles and subheadings: don’t force it but try to use them as much as possible
  • URL: get rid of the default URL that WordPress gave you and write your own, with only the essential words

Build an Emailer List to Increase Subscribers

Have a call-to-action on every page, or your footer, to draw readers into subscribing to your content. Write a creative and catchy title. 

Startup Icons has an expert team with an in-depth knowledge of email marketing. Reach out to us to get started on email marketing to increase your subscribers.

Use Social Media

Social media is at your disposal. If you are trying to increase your readership, it is the best tool. Post frequently, use Stories on Facebook or Instagram and go live often. You’d be surprised how much more engaging your audience will get! 

You can engage your audience with captions that have a CTA (“tag a friend who___!)

By following the above points, you can market your blog through digital marketing.

Startup Icons has a team of social media marketing gurus that can help your blog gain the traction you’re looking for. Take the step and invest in your passion! You’ll thank yourself later. 

Digital marketing looks easy, but we know what goes into it. Follow these tips and read more from us to reach all your goals in no time and market your blog through digital marketing.


1. How important is website speed for increasing traffic and search engine ranking?
Website speed plays a significant role in user experience and search engine ranking. Google considers page speed as a ranking factor, so optimizing your website for speed is essential to attract and retain visitors.

2. What role does content quality play in driving traffic?
High-quality, original, and engaging content is crucial for attracting and retaining readers. Regurgitated or irrelevant content can turn away potential visitors. Providing valuable and informative content keeps readers engaged and encourages them to stay on your website.

3. How can a conversational tone enhance audience engagement?
Using a conversational tone in your content can make it more relatable and engaging for readers. Short paragraphs, subheadings, and lists also contribute to better readability and user engagement.

4. What are some key aspects of SEO optimization for increasing website traffic?
Optimizing meta titles, descriptions, post titles, subheadings, and URLs with relevant keywords helps improve your website’s visibility in search engine results. Striking a balance between keyword usage and natural language is crucial.

5. How can building an email list contribute to increasing subscribers?
Incorporating call-to-action prompts and subscription options throughout your website can encourage visitors to join your email list. Crafting creative and appealing titles can make your email content enticing, leading to higher subscriber engagement.

6. How does social media contribute to increasing readership and engagement?
Social media platforms provide an effective way to promote your content and engage with a broader audience. Regular posting, Stories, and live sessions can enhance your reach and encourage interaction with your audience.

7. How can Startup Icons assist in achieving digital marketing goals?
Startup Icons offers expertise in various aspects of digital marketing, including content creation, email marketing, social media marketing, and more. Their experienced team can help tailor strategies to your specific goals and needs, ensuring effective results.

8. Is digital marketing a straightforward process?
While the tips provided can enhance your digital marketing efforts, it’s important to note that digital marketing is a comprehensive and evolving field. Success requires consistent effort, adapting to trends, and staying informed about industry changes.

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