ppc campaign

How to Create a PPC Campaign in Google Ads

Creating a successful Pay-Per-Click (PPC) campaign with Google Ads is a crucial step in digital marketing. Whether you’re looking to boost your website traffic, increase brand awareness, or drive sales, Google Ads provides a versatile platform for achieving your marketing objectives. This guide outlines the step-by-step process to set up a PPC campaign using Google Ads, and these steps are generally applicable to other PPC platforms as well. Let’s dive into the details of each stage to ensure your campaign is well-structured and optimized for success.

Setting up a Pay-Per-Click (PPC) campaign with Google Ads involves several steps. Here’s a detailed guide on how to create a PPC Campaign:


  1. Set up an Account

Begin by creating a Google Ads account, which is a free process. You can create it by providing your email address and choosing a password.


  1. Select Your Goal and Campaign Type

In the next step generally, you start by choosing your campaign objective. Here’s how you can do it:

Open Google Ads and click on “Create,” then select “Campaign.”

You’ll be asked to choose your campaign objective. Google will recommend various channels based on your goals. For example, if you aim to “maximize clicks” then Google may suggest “Search”.

To have more control and select from all available channels, click “Create a campaign without a goal’s guidance.”

Next, pick a campaign type from options such as “Search,” “Display,” “Shopping,” “Video,” “App,” and more.

Since we are running a PPC campaign, choose “Search” and click “Continue.”

ppc search campaign

You can then select the results you wish to achieve from your campaign, such as website visits.

Now, add a Name to your campaign and click ‘Continue’.


  1. Choose What to Focus On

To start, “Clicks” is a good option, especially if this is your first campaign. Decide how much you want to spend per click and select a bidding strategy. During the campaign setup, you can check the box that says, “Set a maximum cost per click bid limit,” or you can leave it blank to set the CPC limit at the ad group or keyword level later.


  1. Configure Your Campaign Settings and Targeting

Determine where your ads will be displayed. If you want to show your ads only on Google search, ensure that the boxes for “Include Google search partners” and “Include Google Display Network” are not checked during campaign setup. Then, choose the locations where you want your campaign to run. Select the country you want to target and specify the language your customers speak. You can even choose a specific location for targeting. Clicking “More settings” provides additional options, such as setting start and end dates for your campaign.


  1. Enter Your Keywords and Upload Your Ad Assets

In the “Keywords and ads” section, name your ad group to reflect its focus. Enter your keywords using one of Google’s suggested methods. It’s advisable to research and group your keywords before setting up Google Ads to ensure a well-structured campaign.

You can use Google Keyword Planner to find the relevant keywords. Even make sure that you use the right keyword match types such as broad match, phrase match and exact match.


  1. Create Your Ads

In the “Ads” section, you can create your ads as you want them to appear. Enter the final URL to which you want to drive traffic, specify the display path for the link, and craft compelling headlines and descriptions. Be mindful of character limits, and use the preview on the right-hand side to ensure your ads look as intended.

Make sure you write eye catching headlines to draw the audience attention!


  1. Set Your Budget

Determine your daily budget, and enter this amount under “Set custom budget.” Then, click “Next.”

custom budget in google ads


  1. Review Your Campaign

Google Ads will provide an overview of your selected settings and the ads you’ve created. On the right-hand side, you’ll see a Campaign Optimization Score, which gauges how well-optimized your ads are. Double-check everything, including campaign settings, keywords, ads, and budget. Once you’re satisfied, click “Next.” Google will review and activate your campaign, which may take a few minutes or a couple of hours.


Creating a PPC campaign in Google Ads involves these essential steps. By following these guidelines, you can efficiently set up and manage your advertising campaign.

For those in Hyderabad seeking expert guidance and unparalleled PPC services, Startup Icons stands as a beacon of excellence. Their team of professionals is well-versed in crafting and managing PPC campaigns that deliver results. By applying the strategies and techniques discussed in this guide and leveraging the expertise of Startup Icons, best ppc services in Hyderabad, your startup can harness the power of PPC advertising to reach a wider audience, drive conversions, and achieve its digital marketing goals.


  1. What is a PPC campaign, and why is it important for startups?

A PPC (Pay-Per-Click) campaign is an online advertising strategy where businesses pay a fee each time a user clicks on their ad. It’s crucial for startups because it allows them to drive targeted traffic to their websites, increase brand visibility, and generate leads or sales. It’s a cost-effective way to compete with established businesses in the digital space.

  1. How can I create a Google Ads account for my startup’s PPC campaign?

To set up a Google Ads account, go to the Google Ads website, enter your email address and choose a password. Follow the steps provided to create an account and get started with your campaign.

  1. What are the different types of PPC campaigns available on Google Ads?

Google Ads offers various campaign types, including Search, Display, Shopping, Video, and App campaigns. The choice of campaign type depends on your marketing objectives and target audience.

  1. How do I select the right keywords for my PPC campaign?

You can choose keywords by conducting keyword research to identify relevant search terms for your business. Google provides tools like the Keyword Planner to help you find suitable keywords that align with your campaign goals.

  1. What are bidding strategies, and how do I select the right one for my campaign?

Bidding strategies determine how much you’re willing to pay for a click. Google Ads offers different strategies, such as manual CPC, automated bidding, and enhanced CPC. The choice of strategy should align with your campaign objectives and budget.

  1. What is Startup Icons, and how can they help my PPC campaign in Hyderabad?

Startup Icons is a digital marketing agency in Hyderabad that specializes in providing expert PPC services. They can assist startups in creating, managing, and optimizing PPC campaigns to maximize their online presence and achieve marketing goals.

  1. Can PPC campaigns be tailored to a specific geographic location or audience in Hyderabad?

Yes, Google Ads allows for precise geographic targeting. You can choose to display your ads to users in specific areas, ensuring that your campaign reaches the right audience in Hyderabad or any other location.

  1. How can I measure the success of my PPC campaign in Hyderabad?

Success can be measured through various metrics like click-through rates (CTR), conversion rates, cost per click (CPC), and return on investment (ROI). Startup Icons can help you analyze and interpret these metrics to gauge the effectiveness of your campaign.

  1. Is it necessary to hire a PPC agency like Startup Icons, or can I manage my campaign independently?

While managing your PPC campaign independently is possible, it can be complex and time-consuming. Hiring an agency like Startup Icons can provide expertise, save time, and often lead to better results due to their experience in optimizing PPC campaigns.

  1. How long does it take to see results from a PPC campaign in Hyderabad?

The time it takes to see results can vary, but generally, you can expect to see some initial data within a few days to a week. To achieve significant results, it may take a few months of continuous optimization and adjustments.

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