SEO importance in digital marketing

How important is SEO in digital marketing?

Why is SEO important to business? What is the importance of SEO in digital marketing? Does it provide real value? Yes, nowadays, we hardly find any organization not using SEO to promote their brand to a target audience. SEO is the most sought-after digital marketing technique to drive leads organically. It is the beginning step for any business in the promotion process, especially startup companies. However, unlike paid ads, SEO activities should go on a daily basis to stand up in the competition. If not, your business is out of the digital race. When you maintain consistency in doing SEO activities for your website or google local listing, you will reap its benefits. 

We explored significant importance of SEO in digital marketing that you should know

Increases website traffic:

SEO is an art. All it needs is a deep analysis of customer behavior and their requirements. Based on that, you need to prepare the SEO content. The content should be informative and keyword rich yet creative to attract the Google search engine and a reader. If you can do this, your website can appear at the top of the google search engine results page. What does it mean? SEO improves your business’s online visibility. By default, users click the top websites and a few more down the line on the first page of SERP. What does it mean? Does SEO drive high-quality traffic to your website? So, what should you do? Post the best keyword-rich content without a miss of required information. Keywords are the most frequent words users enter on the search bar to find a business like yours.

High Return on Investment:

ROI is the prime motive of any business. SEO is key to generating high ROI. The effective content, the keyword used, meta titles, meta descriptions, reviews, and replies to comments all together contribute to SEO. The increase in online visibility leads to website traffic. The users opening the website will begin their journey with the brand, from readers to prospective customers. The business owner will have the greatest opportunity to grab the user into their sales funnel. What happens next? More calls, more deals, more sales, and more profits. You get a high return on investment.

You must know that the first google listing on SERP gets 33% of all search traffic. Whereas the percentage of search traffic decrease for the results down the page. You can only find leads for websites that appear at the bottom of the first page. Users don’t prefer to open the results on the second, third, and fourth pages, and so on. So, you might have understood how important it is for a business website to appear at the top of the search engine results page. 

SEO builds credibility:

Google ranks the website based on relevant search content, high-speed website, and mobile usability. People, by default, believe that the Google search engine lists the right websites on the top for them to get the needed information quickly. So, what do you understand by this? Your business website gains users’ credibility and trust when positioned at the top of the search engine results page. Obtaining the trust of customers helps boost sales.

24-hour/365 days promotion:

Unlike paid ads, SEO remains an active digital marketing strategy. In paid campaigns, you observe that the movement goes inactive when the fund added for campaign running gets over. You need to make a payment to activate the campaign. SEO can provide you all time brand promotion, website traffic, and leads without any investment. But what matters the most is the appropriate and regular conduct of SEO activities. No one stops you from receiving leads and driving sales when your website can rank at the top and maintain it. Keep in mind that approximately 60000 google searches occur every day. Ensure the website appears on the top when the user searches for your business. The competition is huge. So, make a smart SEO move to stand out from the crowd.

SEO can target multiple audiences:

SEO help reaches your business to a wide variety of audiences. Your service may be one, but the target audiences can be many. You have to optimize the content for SEO to take your business to a different section of audiences. For example, you supply doors and windows to homes and offices. For this, you need to create separate service pages. Furthermore, prepare website content, google my business posts and blogs for two different audiences. You should do intent-driven keyword research and avoid heavy keyword stuffing. 

Overview and importance of SEO in digital marketing

Quality SEO often shows a significant impact within one year, and SEO efforts reap substantial benefits over time, leading to business success and increasing qualified leads. All it needs to rank high on Google Search Engine is an excellent SEO strategy, continuous efforts, quality time for research, and commitment. No digital marketer or SEO specialist can bring top overnight results using SEO. It is not possible. SEO takes considerable to show up expected results. If any company promises you that it can get instantaneous results, be wary.

You must prepare to wait for fruitful results and consider your efforts as an investment when opting for SEO as your digital marketing strategy. Implementing an SEO strategy includes content creation, on-page, and off-page optimization, deep understanding of Google’s algorithm. 

Who can provide you with the best SEO services?

You can find numerous digital marketing institutes catering SEO services to businesses. Another way to go ahead is by employing a digital marketer who is an expert in SEO or hiring an SEO specialist. If you cannot afford a dedicated employee, take SEO services from the best digital marketing service providers at a reasonable cost. Startup Icons digital marketing agency is a reliable and trusted service provider of SEO services. It also offers training in digital marketing that includes SEO as well. 


1. Why is SEO important for businesses?
SEO (Search Engine Optimization) is crucial for businesses because it helps improve their online visibility and search engine rankings. With higher visibility, businesses can attract more organic traffic to their website, leading to increased brand awareness, website traffic, and potential customers.

2. How does SEO contribute to digital marketing strategies?
SEO plays a vital role in digital marketing strategies by ensuring that a business’s website appears at the top of search engine results pages (SERPs). SEO complements other digital marketing techniques such as content marketing, social media marketing, and paid advertising.

3. Does SEO provide real value to businesses?
Yes, SEO provides real value to businesses by delivering several benefits, including increased website traffic, higher search engine rankings, improved brand credibility, better user experience, and a higher return on investment (ROI). It helps businesses establish a strong online presence and attract potential customers.

4. Is SEO a one-time activity or an ongoing process?
SEO is an ongoing process that requires consistent efforts to maintain and improve search engine rankings. Continuous SEO efforts are necessary to stay competitive and relevant in the digital landscape.

5. How does SEO help in building credibility for a business?
When a business’s website ranks high on search engine results pages, users perceive it as trustworthy and credible. Google’s ranking algorithm considers factors like quality content, website speed, mobile responsiveness, and backlinks. Meeting these criteria builds credibility and trust among users.

6. Can SEO generate a high return on investment (ROI)?
Yes, SEO can generate a high ROI over time. Organic traffic generated through SEO is more cost-effective than paid advertising, and once a website achieves a top position on SERPs, it can consistently attract potential customers without ongoing ad expenses.

7. How does SEO help in targeting multiple audiences?
SEO allows businesses to optimize their content for various keywords and target multiple audiences. By creating separate service pages, relevant blog posts, and Google My Business posts, businesses can cater to different segments of their target market. This ensures that the content resonates with specific audience needs and increases the chances of reaching a broader range of potential customers.

8. Can SEO efforts guarantee instant results?
No, SEO efforts do not guarantee instant results. Achieving higher search engine rankings and organic traffic takes time and consistent effort. Beware of any company promising instant results through SEO, as it’s a gradual process that requires proper strategy, optimization, and adaptation to search engine algorithms.

9. What is the role of content in SEO?
Content plays a significant role in SEO by providing valuable information to users and search engines. Well-optimized and relevant content helps search engines understand the website’s purpose and relevance to users’ search queries.

10. How can Startup Icons provide reliable SEO services?
Startup Icons is a trusted digital marketing agency that offers comprehensive SEO services. Their expertise includes keyword research, on-page and off-page optimization, technical SEO, and content creation. They understand the importance of SEO in digital marketing and work towards achieving higher search engine rankings and sustainable results for businesses.

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