Let’s be honest: if you’re trying to grow your business you would prefer a low investment with great results over anything. Besides, what medium reaches as far and wide as the Internet? Digital marketing is the future Here are some options you can consider while trying to expand your business online
- Have a content marketing strategy – and stick to it!
Having a content marketing strategy is crucial to gaining traction online. This requires your company to have a blog at a very basic level – and being active and interactive on social media at a more advanced stage.
Make sure the content in your blogs are relevant to your company and industry. For example, a clothing store can make blogs about how to match different pieces, or what fresh patterns to look out for next season.
When you are posting on social media, however, it’s important to follow the norms and trends of the post format and style. Startup Icons’ marketing strategy can help you up with trending topics you are making sure you get on the radar of everyone else keeping up with these trends. This gives you more exposure in a single shot. Besides, trending posts are fun to make! It is usually a meme format, or a video challenge, which are hilarious as well as interesting.
- Select the right platform to execute your content marketing strategy
Remember that at the very least you need a blog – but that does not suffice. You need to be online and engaging, and this means selecting the right platform for your company. There are many social media platforms out there that have millions of daily users.
It is imperative then, to take into consideration what the demographic is of your target audience. If you are a B2B company, for example, LinkedIn is a great platform. Here we are taking into consideration the main focus of the platform as well as the kind of user base of Linkedin.
- Close the distance between you and your audience
Being active on social media isn’t the only requirement: you need to interact with your audience for an effective digital marketing strategy. This means creating posts that encourage interaction rather than bombarding with repetitive messaging. Not only does this interest your followers more, but it also makes them likely to share it with their friends!
By seeming more down-to-earth, you make your brand more approachable to customers who have genuine feedback or comments. Obviously, there are the regular trolls everywhere, but you can delete them or give an appropriate response.
- Participate online
This means participating in — or conduct your own — groups and contests. If there isn’t a Facebook group for your specific niche, we suggest you create one and be active on it. This garners a wide audience and they won’t feel like they’re trying to be sold something. By hosting contests and giveaways you can gain a lot of exposure, as well as make your audience excited to see your posts.
Further, by going Live on Instagram or hosting Q&As, your brand is likely to be more well-liked by your audience.
- Create affiliate partnerships
A lot of brands do this – and with good reason. Affiliate partnerships are an excellent digital marketing strategy to widen reach quickly. An affiliate partnership is basically attaining an affiliate, like an influencer on Instagram who has a wide reach with your target audience and paying them a small fee with a sample of your product in exchange for an endorsement of your product or service. Of course, they need to make it public that it is a paid endorsement, but it is nevertheless a great way to reach an audience.
- Make sure your website is idyllic
It is imperative to have a website for your company. It needs to be optimised for mobile as well as desktop viewing as both media are used frequently. Make it user friendly and make sure there are no bugs. It’s best to browse it every few weeks to make sure there are no issues when a prospective client browses.
While we’re talking about your website, you need to not only ensure that it runs smoothly but also that it loads quickly. Without speed, you are likely to lose a lot of paying customers who will get turned off by an inconvenient website and take their business elsewhere. This is a major website mistake most companies make.
With a smooth and user-friendly website, you are ready for the clients to come in and marvel at your products.
- Make sure your content has the right SEO keywords
SEO is the only way your website and blog are going to show up as answers when your prospective customers search for something. Mining the right keywords can help you reach the clients who are looking for a solution like your product or service.
These are only a few of the ways you can expand your customer base on a budget. It is imperative to go about these in the right way to yield the best results. Strategizing your digital marketing plan is one field that Startup Icons can take care of for a budding company such as yours