Top Digital Marketing Trends for 2023

Digital marketing has been evolving since it has emerged. Here are the top digital marketing trends in 2023 that you can make use of to grow and develop your business!

Content trends

Content is at the heart of any digital marketing plan. Read about the content trends in 2023 to employ while you create this year:

  1. Visuals are everything

Yep — visual content is something that is highly useful for any business looking to become memorable to their audience. Visual content is more likely to grab attention than text. This is why the most popular social media like Instagram and Pinterest are so heavily based on visuals.

  1. Video is better

It’s not just visuals that are optimal content in 2023. Videos — live videos like Instagram Stories or Facebook Live, as well as pre-shot and edited videos like on Youtube — are all the rage this year. Your content is much more likely to attract a higher number of visitors when you use video content.

  1. Create with purpose and meaning

Just because one kind of content sells, doesn’t mean you have to keep creating it! It is important to also prioritize what you want to create instead of the content you think your audience enjoys. Consider creating with Startup Icons for the best digital marketing solutions and content marketing in 2023.

SEO Trends

It’s not just the content that has evolved: even the way people search for content is changing. Learn about the new SEO trends in 2023 to look out for.

  1. Voice Search

It is predicted that voice search will account for nearly 50% of all searches. This means you need to optimise your content for these crisp, short searches.

  1. Visual search

Remember we talked about how visuals are the future? We weren’t kidding! Visual searches are becoming more and more popular. Pinterest has come up with Lens, which helps users search for content similar to the object they scan. They even introduced Pincodes which are like QR codes — which is also gaining a lot of traction.

  1. Varying search results

Google no longer only coughs up links for every search. It gives you:

  • Paid ads
  • Wikipedia widget on the sidebar (where applicable)
  • People Also Ask
  • Images
  • Videos
  • Related searches

… and could be giving you more. Of all these results, only about 3-4 are organic links. Thus it is harder to get good exposure and ranking on the first page even after SEO. You may want to consider looking into the above kinds of results instead!

Do you feel like your business needs a digital marketing revamp? Startup Icons helps turn businesses to brands. We do this with our expert digital marketing team who work day and night to study the market as well as improve your brand image. Contact us to initiate a new chapter for your business!


1. What are the Digital Marketing trends for 2023?
In 2023, visual content is a crucial trend, with visuals being more attention-grabbing than text. Video content, including live videos and pre-shot videos, is also highly effective for engaging audiences. Creating content with purpose and meaning, rather than solely focusing on what the audience enjoys, is also emphasized.

2. Why is visual content important in digital marketing?
Visual content is essential because it grabs the audience’s attention more effectively than text alone. Platforms like Instagram and Pinterest, centered around visuals, have gained massive popularity. Incorporating visual elements into your digital marketing strategy can make your brand more memorable.

3. How can video content enhance digital marketing efforts?
Video content, including live videos and edited videos on platforms like YouTube, is gaining popularity in 2020. Video content is engaging and has a higher potential to attract a larger audience. Incorporating video content can lead to increased visitor engagement and brand awareness.

4. How does content creation with purpose benefit digital marketing efforts?
Creating content with purpose and meaning, rather than just catering to audience preferences, ensures that your brand’s messaging aligns with its goals and values. Collaborating with professionals like Startup Icons for content marketing can help tailor your content to achieve specific business objectives.

5. What are the SEO trends in 2023 to watch out for?
Voice search is a significant SEO trend, with a projected 50% of searches being voice-based. Visual search is also gaining traction, with platforms like Pinterest introducing features like Lens for visual-based searches. Google’s varied search results, including paid ads, widgets, images, videos, and related searches, also impact SEO strategies.

6. How does voice search affect SEO strategies?
Voice search’s increasing popularity means optimizing content for concise, spoken queries. To remain competitive in search rankings, it’s essential to adjust SEO strategies to accommodate voice-based searches effectively.

7. What is visual search, and why is it important for SEO?
Visual search allows users to find content by uploading images or scanning objects. Platforms like Pinterest’s Lens facilitate visual searches. Visual search is significant as it taps into the growing preference for visual content and provides a new way for users to discover information.

8. How has Google’s varying search results impacted SEO?
Google’s evolving search results display a range of content types beyond organic links, including paid ads, widgets, images, videos, and related searches. This makes it challenging to secure exposure and ranking on the first page. SEO strategies need to adapt to optimize for various result formats.

9. How can Startup Icons help businesses with their digital marketing revamp?
Startup Icons specializes in transforming businesses into strong brands through expert digital marketing strategies. With a dedicated team that analyzes the market and enhances brand image, Startup Icons can guide businesses through a successful digital marketing transformation. Contact us to start a new phase for your business.

Please fill form to attend the free demo