For any business to become successful, marketing plays a vital role! It is the only way to make people aware of what product or service a company is offering. Marketing serves as the face of the company, through which organizations can drive product or service awareness, develop brand credibility and establish communication with their audience by sharing valuable information.
When discussing the efficiency of traditional marketing and digital marketing, there is a lot to consider. Though it is evident that digital marketing has taken over traditional marketing over the years, each has its own significance. While planning a marketing strategy for an organization, the consideration of choosing between traditional marketing and digital marketing is based on the needs of a company. So, to clarify what kind of marketing one should choose, we have planned to outline the main differences between traditional and digital marketing.
What is Traditional Marketing?
Traditional marketing is the oldest form of marketing that has been around for the ages and is used less often now compared to the past. It can be best described as promoting businesses using conventional or offline methods without using the internet. Traditional marketing helps the brand to reach an audience by advertising promotional content through offline modes.
What are the common modes of traditional marketing?
Traditional marketing mostly involves print media and other offline methods without using the internet. The most common methods through which traditional marketing is done include:
- Print media: Newspaper, Magazines, brochures, etc
- Outdoor: Billboards, fliers, banners, etc
- Broadcast: Radio, TV
- Direct Mail: Sending postcards, catalogs, etc
- Telemarketing: Cold calling, SMS marketing
What is Digital Marketing?
To keep it simple, digital marketing is nothing but any kind of online marketing. It involves promoting a company’s product or service in the form of electronic content or media on various online platforms with evolving trends and new technologies.
The most common digital marketing channels include:
- Social Media & networking platforms such as Facebook, Twitter, Instagram, YouTube, etc
- Email marketing
- Content marketing
- Pay per click ads
- Affiliate marketing
- Search Engine Optimization
Traditional Marketing Vs. Digital Marketing
Though traditional marketing and digital marketing have their own significance in promoting a brand and advertising its services, some key differences exist between them. Knowing how both are different from each other gives clarity on which marketing method has to be chosen based on the company’s requirement.
|Point of Comparison||Traditional Marketing||Digital Marketing|
|Nature||Static; cannot be modified once the content or ad has been published||Dynamic; can make modifications at any time even after publishing|
|Rate of Conversion||Low; as there are no options to target a specific audience that can likely convert||Comparatively High, as targeting audience based on various aspects such as location, interests, gender, etc is possible|
|Engagement||Low, since the modes of communication are limited between customers and company management||High, as there are numerous options available through online platforms for the audience to connect with the management and seek more information|
|Effectiveness||Less effective, as targeting through various aspects isn’t possible||More effective, as marketers can target and reach the right audience at the right time|
|Expensiveness||More expensive, since it targets a large group of audience which may or may not contain potential customers who are likely to convert||Budget-friendly and cost-effective, a marketer will have total control over the amount of money spend for promotional activities and also costs less when compared to traditional marketing|
|Tracking||Not possible, as there are no options available to track the effectiveness and reach||Possible with various online tools which enable to track the effectiveness of each campaign, analyze the results, and optimize for better results|
|Reach & Targeting||Local & standardized; it enables to target only one specific location at a time with limited possibility|
|Global & customized, it enables to target specific and multiple locations at a time from all over the world|