Are you trying to increase the traffic on your website? With the right understanding of what your readers want, and what search engines favour, you’ll be raking in views like it’s nothing. Keep reading to understand how you can get on the good side of Google and your readers!
Make Your Website Fast And Simple
Google even takes into account page speed when ranking search results. So run your website through a speed test and make it as fast as possible.
Also, having a clean, no-nonsense layout on your website to appeal to those who visit your website. A cluttered, ad-ridden page will turn off some who are looking for the solutions you provide.
Create Good Content
Make sure the blogs you post are original, engaging, and straightforward. No one likes reading regurgitated content!
Also, it would help if you cut out all the “fluff” that you added to meet the word limit. Keep it as cut-and-dry as possible. We suggest linking up with Startup Icons for solutions that put an end to mindless content.
Engage Your Audience
For a more engaging blog, use a conversational tone and keep your paragraphs as short as possible (like this one!)
You can also:
- Use lists to draw the eye over some quick pointers
- Highlight necessary points for scanners looking for specific information
- Structure your content with subheadings
Optimize for search engines
- Meta title and description: Use the essential keywords but don’t overdo it
- Post titles and subheadings: don’t force it but try to use them as much as possible
- URL: get rid of the default URL that WordPress gave you and write your own, with only the essential words
Build an Emailer List to Increase Subscribers
Have a call-to-action on every page, or your footer, to draw readers into subscribing to your content. Write a creative and catchy title.
Startup Icons has an expert team with an in-depth knowledge of email marketing. Reach out to us to get started on email marketing to increase your subscribers.
Use Social Media
Social media is at your disposal. If you are trying to increase your readership, it is the best tool. Post frequently, use Stories on Facebook or Instagram and go live often. You’d be surprised how much more engaging your audience will get!
You can engage your audience with captions that have a CTA (“tag a friend who___!)
Startup Icons has a team of social media marketing gurus that can help your blog gain the traction you’re looking for. Take the step and invest in your passion! You’ll thank yourself later.
Digital marketing looks easy, but we know what goes into it. Follow these tips and read more from us to reach all your goals in no time.