A Quick Guide To Creating The Best Social Media Strategy

No matter how big or small your business is, social media is crucial for any marketing strategy. The question is no longer why social media marketing should be your priority but how you can grow using social media. Let’s go over a few quick pointers that can help you develop a killer social media strategy. 

Assess your current position

Sure, you have a social media presence already — but how well has it been doing? Take account of:

  • How many platforms you are currently active on
  • Whether these platforms reach your target audience
  • Whether your page is optimized 
  • The kind of engagement you get
  • Whether you actively interact with your audience

Are these slightly overwhelming you already? A comprehensive audit including a thorough reflection on your social media presence as well as content and optimization can come in handy, and we are quite proud of the work Startup Icons has been doing. With the audit, you can also get a blow-by-blow recommended plan to give your brand the boost it needs to begin moving in an upward graph.

Create a Customer Persona 

This involves getting into the mind of your customer: write down everything you think a prospective client would be like. Take a look at the points below:

  • Age
  • Gender (if relevant)
  • Dependents (if relevant)
  • Location
  • Occupation 
  • Income
  • Pain Points (that your business can solve)
  • Most Used Social Network

Now you understand your customer a little more. Great job! You can begin targeting this audience rather than what you used to be marketing to.

Have a mission statement

A social media mission statement is what fuels every future action in terms of social media marketing or digital marketing. Remember to consider what your customer persona would like to hear in this mission statement. 

A good social media mission statement includes action words, specific target audience, and a definite goal. Defining a mission statement will take you far in terms of building a guideline for all your future decisions. Stay away from anything that doesn’t align with your mission statement: random, unmotivated content is not appealing to anyone.

Measure your success

You can’t grow without a goal in mind. Your goal can be a follower count or more engagement, but the most important goal to have is sales. Here are some factors to consider:

  • Conversion Rate
  • Time Spent on Website
  • Reach
  • Brand Mentions
  • Shares


Unfortunately, a lot of businesses consider constant bombardment of a CTA to their feed counts as a social media presence. However, this is just content; it doesn’t build a brand or let a personality develop.

Engaging content can include:

  • Images
  • Videos
  • Blogs
  • Company News
  • Infographics
  • Interviews

However, these can’t be engaging as long as you are talking at your audience. Instead, consider each post as beginning a conversation or adding to a conversation already started by you or someone else. 

You can create a content calendar to help you plan out your social media posts. Startup Icons assists multiple clients get bigger every day by providing these services.

Stay on top of everything you do

This doesn’t mean stick to everything you have been planning until now — that is the bare minimum expected of your brand. No, you need to track your progress, constantly analyze each fluctuation in the graph tracking your key success metrics, and optimize your work as you go along. Every step you take has to be re-evaluated periodically to ensure continued adherence to the mission statement and service to the key success metrics. 

Any great social media strategy and digital marketing strategy at large are always flexible and always make room for fresh ideas or current trending topics. By being open to change, you are staying open to growth.

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