ways to choose best SEO agency

4 Ways to choose an SEO agency

Do you own a startup company? Then you must have started searching for the best SEO agency to gain qualified traffic, generate leads and drive sales to avoid investment in paid ads.  When you start looking out for the top SEO agency in Hyderabad, you may come across several SEO agencies in the market. It may lead you to need clarification and guidance to confirm the one that can meet your expectations. It is a usual thing that happens to startup companies because of the demand for SEO, leading to the massive mushrooming of SEO agencies.

In this article, we educate you on how to choose an SEO agency and what you should look for in an SEO agency. However, before you decide on the SEO agency, you need to understand your desired business goals and outcomes. 

What is your requirement-

  • SEO content marketing
  • Backlinks
  • Local Google Listing
  • Voice SEO

What is the outcome you expect-

To rank your website higher on google, gain traffic and leads and make more sales from organic search. 

To get more clarity, let us take an example-

Suppose you want your website to rank higher on the first page of Google search by targeting users with keywords that they often use to search for a business like yours. In that case, you need to choose an SEO agency that offers you excellent SEO content marketing. They can provide engaging SEO content to attract google to crawl the content and makes the reader enter into sales funnels. 

Another example is that you have employed outstanding content writers who can create creative content for your website. However, you found that the content needs to rank for your target keywords. 

In this scenario, you need to increase your domain authority or backlinks pointing to your content. Backlinks from websites with high DA can help you with a high website ranking. To achieve this, you must choose an SEO agency that is an expert in improving DA. They follow a defined process to accomplish your goal. 

After getting an idea of what your goal is. You step into the crucial part of selecting a suitable SEO agency. There are numerous agencies; some may make extraordinary claims that they offer the best SEO strategies for your business to rank organically on google. They may have a company set up with basic facilities, but what defines their expertise is their approach and process. You need to get a deeper understanding before jumping to a conclusion to avail of their services. It would help if you were sure they have expertise in handling SEO. Start your investigation in the following ways-

  • See whether the particular SEO agency is ranking high on local searches. 

Type the name of the SEO agency, like ******agency in Hyderabad. Then look out for it on the google list and see its position. If you find the ranking is high on the local google listing, you can confidently use its services. 

Why do you need to do this? It is one of the ways to understand their expertise in SEO. An SEO agency should not depend on google paid ads to rank their website but should position themselves by using SEO. If they cannot implement best SEO practices for themselves, how can they give the best services to you? 

  • Personally, visit the SEO agency to get clarity on the teams of experts. 

Several SEO agencies claim to be the best to support the company with SEO but may not have sufficient experience or staff. They may hire freelancers and allocate work to them. You will not know whether the freelancer has experience creating optimized content and generating backlinks. The communication channel becomes longer, and the chances of going wrong will be high. It may impact your business. So, do not make a decision based on what they say. Assess the capacity of the SEO agency. Be wise. 

  • Profile Analysis

The SEO agency’s portfolio reflects its work. By attentively going through their portfolio, you can easily understand the agency’s worth in  handling SEO work. Please get to know their clients and the domain in which they are experts. Portfolios are maintained only by those who take pride in serving the best for businesses to increase. 

  • Check the blog content of the SEO agency.

The perfect agencies follow the defined practice, like updating their blog with regular industry-relevant content. The blogs need to have recent posts with engaging content like tips for the best SEO strategy, the Latest SEO trends, etc. The blog posts prove that they have updated knowledge of SEO. It is one of the essential factors to play in choosing a qualified SEO agency. 

Wrapping up:

We hope that the mentioned ways of deciding the right SEO agency will help you find your business’s best, most reliable and trusted SEO agency. Amongst many agencies in Hyderabad, Startup Icons digital marketing agency is where you can find the best SEO services like on-page optimization and off-page optimization. Why delay? Enroll now.


1. Why is it important for startup companies to choose the right SEO agency?
Choosing the right SEO agency is crucial for startup companies as it can significantly impact their online visibility, traffic, lead generation, and sales. A reliable SEO agency can help startups achieve their business goals through effective search engine optimization.

2. How can I determine my business’s specific SEO requirements?
Identify your business goals and desired outcomes. Determine whether you need SEO content marketing, backlinks, local Google listing optimization, voice SEO, or other specific services based on your target audience and market.

3. Can you provide examples of how different SEO goals require different strategies?
Certainly. For instance, if your goal is to rank higher on Google by targeting specific keywords, you’ll need an SEO agency that excels in SEO content marketing. If your content already exists but needs better ranking, an agency skilled in improving domain authority and building backlinks is necessary.

4. Why is checking an SEO agency’s local search ranking important?
Checking an agency’s local search ranking demonstrates their expertise in SEO. An agency that ranks well in local searches without relying on paid ads is likely proficient in implementing effective SEO strategies, which bodes well for their services.

5. How can I assess an SEO agency’s capacity and expertise?
Personally visiting the agency’s premises allows you to gauge their team’s expertise, experience, and capacity. Ensure that they have an in-house team with professionals skilled in SEO, rather than relying solely on freelancers.

6. What does an agency’s portfolio reveal about their capabilities?
An agency’s portfolio showcases their past work and clients. By reviewing their portfolio, you can understand the agency’s expertise, industries they’ve served, and the quality of their work.

7. Why is analyzing an SEO agency’s blog content important?
Regularly updated blog content indicates the agency’s commitment to staying updated with the latest SEO trends and industry developments. Engaging and informative blog posts showcase their knowledge and expertise in the field.

8. How can Startup Icons digital marketing agency help with SEO services?
Startup Icons is a reputable digital marketing agency in Hyderabad that offers comprehensive SEO services, including on-page and off-page optimization. They have a track record of delivering effective SEO strategies to improve online visibility and drive organic traffic.

9. How can choosing the right agency impact a startup’s growth?
Choosing the right SEO agency can significantly impact a startup’s growth by improving online visibility, attracting relevant traffic, generating leads, and enhancing brand reputation. Effective SEO strategies contribute to sustainable long-term success.

10. What is the significance of enrolling with a reliable SEO agency like Startup Icons?
Enrolling with a reliable SEO agency like Startup Icons ensures that your startup receives professional and expert-driven SEO services. Their expertise can help your business rank higher on search engines, gain visibility, and ultimately achieve your business goals.

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