Consider you are a self-employed physical trainer. How do you get the word out to those who want to hire you? Obviously, nobody hires a physical trainer on a whim. There is a basic amount of thought and research that goes into choosing a physical trainer. To establish yourself as the best choice for those on the lookout, simply running ads or depending on word-of-mouth won’t do. This is where content marketing comes in. In fact, this blog you’re reading is part of our content marketing strategy.
Content marketing is a marketing strategy, where you weave a story around your brand with publishing content on your brand as well as the industry your brand plies its trade-in. This is most often found online. Contrary to one-off advertising, which tells its audience to invest in a product or service, content marketing shows its audience you care about them. Read further to learn how content marketing can help your brand’s credibility climb.
Establish your authority
Having reliable and accurate content will build a positive impression on your audience about your brand. By publishing consistently and writing compelling content, you are reinforcing your authority over a niche subject in your industry. There is a high chance your readers will remember you, save your post, or even come back and invest in your product or service. Good content improves your brand’s reputation.
Better social media traction
There is a difference between the number of followers you have and the amount of interest it invokes or the interaction it generates. To actually trend, quality content is essential. At Startup Icons, we believe in quality content that is created through real effort. Nothing good is created “easily”. Our deep understanding of content marketing strategy makes us experts in this field.
Generate new leads
Content marketing is an amazing way to push your audience to your landing page. You can include calls to action within your content to generate more leads. Further, with an established reputation as an authority in your niche, it is more likely that your brand will be trusted or thought of when one of the users in your audience has a requirement.
Your content also has some clout over the conversion rate. It is more likely that customers will invest in your product or service after reading your content. This can be more powerful when you add CTAs scattered across your content marketing plan.
Rank higher on SEO
Consistent and high-quality content, that is riddled with SEO keywords, can enhance your search engine ranking. Partner up with Startup Icons well-developed content strategy that can help you rank higher and get more exposure.
Content marketing is a great way to keep your page active and maintain an engaging presence online. With a good and consistent presence, your brand will gain more trust, respect, and leads.