Digital marketing has been evolving since it has emerged. Here are the top digital marketing trends in 2020 that you can make use of to grow and develop your business!
Content is at the heart of any digital marketing plan. Read about the content trends in 2020 to employ while you create this year:
- Visuals are everything
Yep — visual content is something that is highly useful for any business looking to become memorable to their audience. Visual content is more likely to grab attention than text. This is why the most popular social media like Instagram and Pinterest are so heavily based on visuals.
- Video is better
It’s not just visuals that are optimal content in 2020. Videos — live videos like Instagram Stories or Facebook Live, as well as pre-shot and edited videos like on Youtube — are all the rage this year. Your content is much more likely to attract a higher number of visitors when you use video content.
- Create with purpose and meaning
Just because one kind of content sells, doesn’t mean you have to keep creating it! It is important to also prioritize what you want to create instead of the content you think your audience enjoys. Consider creating with Startup Icons for the best digital marketing solutions and content marketing in 2020.
It’s not just the content that has evolved: even the way people search for content is changing. Learn about the new SEO trends in 2020 to look out for.
- Voice Search
It is predicted that voice search will account for nearly 50% of all searches. This means you need to optimise your content for these crisp, short searches.
- Visual search
Remember we talked about how visuals are the future? We weren’t kidding! Visual searches are becoming more and more popular. Pinterest has come up with Lens, which helps users search for content similar to the object they scan. They even introduced Pincodes which are like QR codes — which is also gaining a lot of traction.
- Varying search results
Google no longer only coughs up links for every search. It gives you:
- Paid ads
- Wikipedia widget on the sidebar (where applicable)
- People Also Ask
- Related searches
… and could be giving you more. Of all these results, only about 3-4 are organic links. Thus it is harder to get good exposure and ranking on the first page even after SEO. You may want to consider looking into the above kinds of results instead!
Do you feel like your business needs a digital marketing revamp? Startup Icons helps turn businesses to brands. We do this with our expert digital marketing team who work day and night to study the market as well as improve your brand image. Contact us to initiate a new chapter for your business!